Since 1982, ADTEL’s talented team of professionals have been using Audio and Video technology to transform business environments giving them a distinctive personality to better connect with customers and stand out from competitors.

From custom audio production & professional voicing services to business music, paging & sound systems and digital signage solutions our goal is to elevate your environment so you can provide a powerful customer experience.

Proudly based in Edmonton, Alberta, Canada, our management and staff have over several hundred years of combined experience in radio, television, broadcast schools, telecommunications, and graphic arts.

Our state-of-the-art production studio services thousands of subscribers across Canada and the United States. We also have clients in England, Australia, Mexico, Netherlands, Singapore and the United Arab Emirates.

ADTEL On-Hold Messaging started way back in 1982 as the brainchild of Gerry Gerling, a former radio account executive in Edmonton, Alberta. The idea for professional on hold messaging came to him while he was attending an IBMA conference in the USA a few years prior. After two years of sourcing the recording equipment and another two years of searching to find the perfect creative writers, voice talents & audio production crew the business was finally launched.

Considered a pioneer in the telephone hold messaging industry, we have experienced exceptional growth since our humble beginnings in 1982. Today, our in-house production team services thousands of subscribers across Canada and the United States. We also have clients in England, Australia, Mexico, the Netherlands, Singapore and the United Arab Emirates.

Our staff consists of a team of full-time creative writers, production engineers, customer service representatives, telecommunications/sound technicians and IT specialists, as well as administrative and accounting personnel. Our professional expertise is unmatched; having several hundred years of combined experience in radio, television, broadcast schools, telecommunications and graphic arts.

In fact, ADTEL was the first telecommunications company to develop its own fully digital remote download playback machine for telephone hold applications and one of the first North American companies to deliver background music via Satellite.

Since our humble beginnings in 1982, we have seen a lot of technological advancements in the commercial audio & telecommunications industries. We have remained totally committed to providing our customers with the highest quality audio recordings possible and have spared no expense in pursuit of this goal.

The ADTEL studios are completely computerized and outfitted with the latest digital recording equipment necessary to deliver broadcast quality on-hold productions in both digital and analog formats.

ADTEL’s commitment to telephone hold playback quality, has led to the investment of close to a million dollars in research and development, resulting in the DigADTEL® IPM, one of the most advanced digital audio announcers on the planet at the time.  Innovative features and functional flexibility make it possible to deliver our clients’ telephone hold productions digitally, via telephone/fax line or internet, so there are no cassettes or CD’s, or audio files to worry about.

Our vast music library and sound effects collection give our clients access to one of the largest and most comprehensive audio libraries in the telephone hold industry. We are also proud to have some of the most experienced, professional studio engineers & voice talent pools in the business.

ADTEL Paging/Sound Systems specializes in A/V integration, commercial sound engineering  & cabling solutions for commercial/industrial applications – any size, any scope.

We also provide complete IT support, ranging from common help-desk questions to full installations and maintenance of servers, network gear and wiring. Our technicians are certified with Cisco routers and switches, and maintain CompTIA certifications for computer workstations and network gear.

Over the years, we’ve undertaken hundreds of A/V system installations, both large and small. Our clients include auto dealers, industrial shops, commercial warehouses, hotels, churches, professional offices, clinics, recreational centres, restaurants, and retail outlets.

We’re aligned with industry-leading manufacturers such as Bose, Kenwood, Sony, Sharp, TOA Electronics, Sennheiser & Shure to give our clients the absolute highest quality audio equipment available.

Specialty Telephone Audio
Make a powerful statement with professional voice recordings for your auto-attendant platform, phone system menu, voice mail messages, & IVR system.

Custom Audio Productions
We at ADTEL Audio Production can produce any customized audio production for any application. From voice-overs, background music and sound effects, to complete scripting and production services for film, slide presentations, documentaries, corporate videos, websites, live events and more.

Custom music and messaging services are a key component of a unique brand solution. Whatever the application, we’ll make sure your message is heard clearly.

Since 2007, ADTEL Digital Signage Solutions has been providing new and more effective ways to communicate your message. Using the best digital signage solutions available from industry leading suppliers, we can create, manage and deliver stunning results. From a simple menu board to a sophisticated national network of point of purchase displays, our solutions will captivate your audience and convey your message effectively. No matter how big or small your budget.

Custom music and messaging services are a key component of a unique brand solution. We at ADTEL Business Music offer a variety of custom music services that provide all the flexibility you need to create your in-store branded experience. Giving a voice to your brand extends your reach and helps you better connect with your customers – and your employees.

We put the power of music to work for you, resulting in increased sales, enhancement of your brand image and the creation of the desired atmosphere for your business environment.

Our business music services feature custom programming from DMX/Mood Media, Play Network & SiriusXM.

Enhance your environment, Elevate moods, Improve  productivity & Create sales opportunities!

Most Effective & Least Expensive

This has been one of the most effective and least expensive advertisements we have ever used…


Paid for Itself & More!

Last week, a customer purchased an item that he did not know I carried until he heard it “on hold”. That one purchase has paid for the first year’s use of the service and I still have 50 weeks to go!


Professional Image

Though we are a small company, we now enjoy the professional image of a much larger firm…


Fulfilled our Telecommunication Needs

As a service-oriented organization, we put great value in meeting our customers’ needs. Not only has ADTEL® fulfilled our telecommunication needs promptly, in some instances ADTEL® has anticipated them.


Excellent Method of Communicating

I wanted to express our satisfaction with the service you are providing us. We have received many compliments since we initiated this program. We find it to be an excellent method of communicating with our membership as well as prospective members.


Sold 170 Subscriptions in One Month!

We used ADTEL® to promote selling subscriptions to our own Entertainment Guide in our Toronto office and sold 170 subscriptions in one month with no other promotions!


Created Sales

I wanted to express to your firm how delighted we have been with the use of your ADTEL® system. We have found not only do customers find the information informative and helpful, but it indeed has created sales for us by advising clients or prospective clients of our products and services.


Lower Ratio of Abandoned Calls

Our call statistics indicate a lower ratio of abandoned calls . . . 


Depend on Real Pros

A big tip of the hat to all your staff for the super job done for Scottsdale Acura. It’s nice to be able to depend on real pros and have such a great turnaround on such short notice. Again, many thanks, great work!

Development Corporation

Quality and Professionalism

This is just a short note to compliment you and your firm on the quality and professionalism of your work. We have found your ADTEL productions to be highly beneficial to our corporate image and what we want to convey to our customers. I would highly recommend ADTEL to anyone, other than our competitors of course!

Edmonton Kenworth

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We’ll make sure you deliver the Right Message to the Right Audience at the Right Time!